Emerging Chef Alexandra Mudry's New Take on Red
Velvet is the Official Birthday Cake of the American Cancer Society
The American Cancer Society, the Official Sponsor of Birthdays,
joined forces with The Culinary Institute of America (CIA), the world's premier
culinary college, to reinvent the birthday cake. Because healthy living is key
to creating a world with less cancer and more birthdays, the Society and the CIA
challenged CIA's baking and pastry students to create a better-for-you birthday
cake. CIA Alumni and star of Food Network's TV's Ace of Cakes Chef Duff
Goldman joined the Society and the CIA to select the winner, Alexandra Mudry's
new take on red velvet cake, from a pool of five talented finalists. The winner
is now the official birthday cake of the American Cancer
Society.
"Birthday cakes help people celebrate important milestones in
meaningful ways. We see a significant opportunity to use the American Cancer
Society's new official birthday cake to inspire people to stay well and lead
healthier lives through simple lifestyle changes," said Elizabeth T.H. Fontham,
M.P.H, Dr.P.H., national volunteer president, American Cancer Society. "Who
better to help create a healthier birthday cake without sacrificing fun and
flavor than The Culinary Institute of America and Chef Duff?"
The Society's official birthday cake is a healthier
version of a red velvet cake that delivers plenty of taste but much less sugar
and fat than a traditional recipe. In addition to cutting back on sugar, eggs,
oil and butter, Mudry's inventive additions - including roasted beets, dried
cherries, applesauce and whole grain flour - help kick the nutrients up a notch.
The result: a better-for-you cake that tastes great and still has the fun,
celebratory feel of a traditional birthday cake.
To help promote
healthier birthday celebrations throughout the country, students from The
Culinary Institute of America were challenged to create an easy-to-replicate
cake recipe that incorporates ingredients that reduce some of the not-so-healthy
ingredients typically found in cakes. Students submitted recipes that included
an original cake recipe and a description of how the recipe used more healthful
baking ingredients and/or substitutions to improve on the traditional birthday
cake. The CIA deans evaluated the recipes and selected five finalists. The other
finalists included:
- Arthur Battistini, runner up, Hyde Park Campus
- Tamara King, Hyde Park Campus
- Lorraine Tran, Greystone Campus
- Laura Sansone, Hyde Park Campus
"Our students are encouraged to
include ingredients with high nutritional value in their recipes," said Thomas
Vaccaro, associate dean for baking & pastry arts at The Culinary Institute
of America. "When we were presented with an opportunity to work with the
American Cancer Society to reinvent the birthday cake we were thrilled because
the collaboration truly showcases our emerging chefs' commitment to producing
more healthful recipes. We're also pleased to be part of the Society's efforts
to raise awareness of healthy living to fight cancer as the disease has touched
so many of our students in very personal ways."
Chef Duff selected the
Official Birthday Cake of the American Cancer Society at his studio bakery,
Charm City Cakes, where he tapes his popular Food Network show,
Ace of
Cakes. The finalist judging will be featured in an upcoming
Ace of
Cakes episode.
"The idea of having an official birthday cake and
celebrating more birthdays is a very positive way of looking at cancer and
dealing with cancer," said Chef Duff. "If people are baking better-for-you cakes
at home, then they are taking a step in the right direction to live longer,
healthier lives and celebrate more birthdays. Baking isn't as scary as you think
and the winning recipe is a prime example of just how easily more nutritious
baking can be done at home."
To download the recipe for the official
birthday cake of the American Cancer Society and more information on the
finalists, visit
www.morebirthdays.com. Eating a healthy diet high in fruits,
vegetables and whole grains and limited in processed and red meats is one
important component of staying well to reduce your risk of cancer. In addition,
it is important to get at least 30 minutes of moderate to vigorous physical
activity on five or more days a week; to get the cancer screenings that are
appropriate based on your age and family history; and to avoid cigarette
smoking.
The American Cancer Society invites people to join the movement
to create a world with less cancer and more birthdays by visiting
www.morebirthdays.com
where they can declare the American Cancer Society the official sponsor of their
birthday, download a healthy "how to" birthday kit and send e-cards to friends
and family. People can also spread the word on Facebook or by visiting
OfficialBirthdayBlog.com.
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